About LureLane
Fishing is how
we explore.
LureLane focuses on small fishing tackle and practical lure-fishing guides, helping anglers prepare for their next trip.
Gold Coast, Queensland
Srinakarin Reservoir, ThailandWho we are
Built by anglers
who travel.
Our foundation is fishing. What it opens up is bigger: new environments, new cultures, new species and the trips you remember for years.
We don't try to sell the biggest catalog. We build a small, considered set of gear that solves real problems for anglers, starting with rods that pack down and go wherever you do.
Every product gets fished hard on our own trips before it reaches you. Those trips become Field Notes, so you can see exactly where and how the gear was used.
Our mission
Make fishing an easier way to experience adventure.
How we work
Four things we hold to.
Explore
Fishing is a gateway to new environments, cultures and species. Our gear should make that easier to reach.
Equip
Equipment that helps you feel prepared: reliable, durable, portable and practical in the field.
Simplify
Fewer barriers through intuitive products and clear information. Simple never means lower quality.
Prove
Credibility through real-world use, honest information and being open about what a product can't do.
Tested on real water
Where the gear has been.
What we make
Travel rods first.
Multi-piece travel rods are our priority, backed by ready-tied rigs, salted bait and bundles that get a new angler on the water without guesswork.
- Travel rods Inshore / Hybrid / Surf
- Rigs & terminal tackle Ready-tied
- Salted baits Clam / Shrimp / Squid
- Ready-to-fish bundles Rod + tackle
Field test, Thailand
Hand-salted baitSalted bait
Bait that travels
with you.
Our baits are made by hand with our own salting technique. Clam, shrimp and squid are dry-brined in salt rather than kept wet or frozen, so a pack can ride along in your tackle bag.
Use a piece whole for bigger fish, or cut it to fit the mouth of what you're chasing. Keep it out of direct sun while fishing and refrigerate it for long-term storage.
- Prep Hand-salted, dry-brined
- Rigs Hi-lo / Bottom / Float
- Saltwater Striped bass / Flounder / Red drum
- Freshwater Catfish / Carp / Largemouth
Fish beyond home.
Pick the rod that fits the water you fish most, and take it with you.
Find your rod ›Contact us